I’m writing my Mass Com research paper on fandoms,
and I just now came across Celebrity Worship Syndrome (CWS) and the following:
The “absorption addiction” model of celebrity worship was proposed by McCutcheon, Lange, and Houran (2002), based on responses to the Celebrity Attitude Scale (CAS). The model comprises three levels of celebrity worship, with distinct sets of attitudes and behaviours associated with each. Low levels of celebrity worship are said to have “Entertainment-Social” value and consist of attitudes and behaviours such as “My friends and I like to discuss what my favourite celebrity has done”, reflecting social aspects of celebrity worship. Intermediate levels of celebrity worship are said to reflect “Intense-Personal” feelings, defined by items such as “I have frequent thoughts about my favourite celebrity, even when I don’t want to”. Finally, extreme levels of celebrity worship — “Borderline-Pathological” levels — are said to be characterized by items including “If I were lucky enough to meet my favourite celebrity, and s/he asked me to do something illegal as a favour I would probably do it.” Note also that a study by North and Hargreaves (2006), identified the existence of a fourth factor within the CAS, namely “Deleterious Imitation” in which participants express willingness to copy the licentious actions of their favourite celebrity.
Well, I guess it’s safe to say that Tumblr is a safe haven for those of us who suffer from CWS.